So now on our 4th official day in Hoboken, we could see that people knew about us. They approached us with more questions on GURU, we started to recognize people from previous days, were making friends!
We drove around Hoboken more, visited some accounts that had GURU in stock already.
"Big Banner" on jackson and 4th did have it but hadnt put it out yet. So we "made" them put it out :)
"Lisa Italian Deli" on Park Ave had the Hybrids in the cooler, great visible location. We gave out a case of each right in front of the store.
"Bagels on Hudson" on Washington street had Original+ Lite but it wasnt with the other drinks. It was in the freezer section with cold foods. Thats pretty cool because we were the only drink on that shelf but at the same time people who are looking to buy a drink, will look for it in the drink section.
As a cconclusion i would say we had a very great successful week in Hoboken. Cant wait to go back there on the 28th of April! We definetly made some friends there!
Oh, almost forgot: There was this guy (works in the citigroup building in tribeca). He said he drinks Regular flavor regularly and feels like he's our brand ambassador: he always drinks it and makes he's coworkers drink it too. he always buys some extra GURU for other people to try. He's just so in love with the drink and cant see why people still drink Red Bull :)
Saturday, April 12, 2008
April 10th, Thursday
Oh what a fun and busy day that was! We did the afternoon shift only (4-10pm). The weather was the best, teh warmest of this year. People were just strolling around, in great mood.
We drove around, parked on busy corners, talked to people, handed out drinks. People were crazy about the cars, the fact that they're electric and you could see they appreciated GURU as a brand more thanks to the fact that we "advertise" with electric cars.
We had this guy come up to us: he was so psyched about GURU and our cars so we decided to give him a ride around the block.
We also did a demo in Garden of Eden on Thursday. The manager was very happy with us and appreciated the effort we're doing to help him sell GURU. We only did the demo for an hour and a half because it wasnt very busy (Thursday afternoon, 1st real great weather of the season).
Most people there liked the tangerine and lemon-lime but nothing bad was said about other flavors either. Not a lot of people had tried/heard about GURU before but did say they have seen the cars around town.
The only complaint was that the Hybrid cans were too big. (August is near;).
The manager said that we should come back on a Saturday afternoon when the store is busy.
But we did meet some people who were already into GURU and said they drink it all the time!
A random story from a guy in Hoboken. When he saw the can of GURU lite he said he has seen it somewhere before. Then he remembered: at the Mets game. There was several cans right outside the entrance. People were trying to get in with GURU but were'nt allowed to bring drinks. We didnt do sampling at Mets game, right?
We drove around, parked on busy corners, talked to people, handed out drinks. People were crazy about the cars, the fact that they're electric and you could see they appreciated GURU as a brand more thanks to the fact that we "advertise" with electric cars.
We had this guy come up to us: he was so psyched about GURU and our cars so we decided to give him a ride around the block.
We also did a demo in Garden of Eden on Thursday. The manager was very happy with us and appreciated the effort we're doing to help him sell GURU. We only did the demo for an hour and a half because it wasnt very busy (Thursday afternoon, 1st real great weather of the season).
Most people there liked the tangerine and lemon-lime but nothing bad was said about other flavors either. Not a lot of people had tried/heard about GURU before but did say they have seen the cars around town.
The only complaint was that the Hybrid cans were too big. (August is near;).
The manager said that we should come back on a Saturday afternoon when the store is busy.
But we did meet some people who were already into GURU and said they drink it all the time!
A random story from a guy in Hoboken. When he saw the can of GURU lite he said he has seen it somewhere before. Then he remembered: at the Mets game. There was several cans right outside the entrance. People were trying to get in with GURU but were'nt allowed to bring drinks. We didnt do sampling at Mets game, right?
April 9th, Wednesday
So the first thing on Wednesday afternoon, we got a call from our mechanic to say that we can pick up the green car. We picked it up right away. And then we had two e-cars.
We drove around a lot, chatted with people, handed out drinks and talked to local business owners.
People were definitely interested in GURU. People kept coming up to us asking for a drink.
One guy came to us when we were just sitting in the car and asked: "Are you the car that hands out free drinks?" so, once again, the word is spreading!
We made friends with the local policemen who promised to pull us over next time they see us. Just for fun you know :) We kept seeing him all over the town the rest of the week, every time he would just shout: I'll pull you over!
People were taking pictures of the cars, filming them, "interviewing" us with their little camera phones etc.
Oh, and when I was getting ice from a grocery store, a big bus up outside. A regular NJ transit bus. The driver got out just to ask questions about our car! I hope the commuters on the bus were'nt hating GURU for that ;p
We had people coming up to us, who said they tried it yesterday and now want to try other flavor as well.
We drove around a lot, chatted with people, handed out drinks and talked to local business owners.
People were definitely interested in GURU. People kept coming up to us asking for a drink.
One guy came to us when we were just sitting in the car and asked: "Are you the car that hands out free drinks?" so, once again, the word is spreading!
We made friends with the local policemen who promised to pull us over next time they see us. Just for fun you know :) We kept seeing him all over the town the rest of the week, every time he would just shout: I'll pull you over!
People were taking pictures of the cars, filming them, "interviewing" us with their little camera phones etc.
Oh, and when I was getting ice from a grocery store, a big bus up outside. A regular NJ transit bus. The driver got out just to ask questions about our car! I hope the commuters on the bus were'nt hating GURU for that ;p
We had people coming up to us, who said they tried it yesterday and now want to try other flavor as well.
Tuesday, April 8, 2008
Tuesday, April 8th
Here we come Hoboken!
We started our first day in Hoboken at 6am. Bright and early.
Got a slow start.,- I guess the Hobokenians are not as early risers as I thought!
At 7.15am it got extremely busy though. We stayed mainly right next to the Train-Ferry-Bus station and handed out free drinks. People were very sleepy (not GURUed up yet).
We parked the car either across the street from the station or on the same side, right next to the entrance. We put up a GURU demo table just to create a buzz and handed out full cans of GURU.
We drove our "strongest of them all" (yes, blue car is the only "survivor" at the moment) around the city while the drinks were cooling in the two small and one big cooler. Then back to the station to greet people with GURU and hand out more and more drinks.
I went through 6 cases of EACH during the morning shift. It was just crazy: so many cool-looking young (mostly in their 30s) people going to the city. We just couldn't sit around and not have them take a GURU!
The evening shift started at 4pm and was even greater. I met up with Charlie(NJ distributor) and he scheduled us a demo inside the train station where they just had received an order of Original+Lite. They sold it there for $2.49.
Laurelle did the demo, most of the part she was right in the station and about half an hour in the store.
She says it was a good demo. She had this huge debate with a nutritionist who said that soda was better than GURU. Laurelle stepped up for our honor and explained that soda isn't organic, doesn't use naturally occurring caffeine. And that the diet-versions have "chemicals" in them and that GURU just doesn't :)
Most people liked the drink there. A lot of conductors/station staff came by to try it,-they seem to live on caffeine and said that the word is spreading about GURU!
The manager of the store was also very interested in GURU. Laurelle explained her again perfectly how much better GURU is.
She used about 125 cups. Original was the favorite, around 80% were into it. But lite was not ignored, there were several diabetics that were very glad to hear about GURU!
Not a lot of people had heard about GURU before, didn't even know what the word meant or how to pronounce it :)
As for me and Heather, we had a blast driving around and giving out GURU. We got a lot of attention. So much more than in the morning, people were all "waked up" :D
Funny story with Heather: That was her first day with GURU. I drove a with her for about 20 minutes in the beginning and when I went to set up the demo with Laurelle, i told her to just drive around. So she drives this little three-wheeled blue tiny ZAP-car and totally forgets it. Suddenly a bunch of guys start waving at her, trying to get her attention. OK boys who you are reading this, you don't know it but we girls just get very annoyed by that(when in a regular car), we just roll our eyes and think "Jerks". Finally when someone said GURU, she remembered,-OOoooohh, THAT'S why they re yelling! I'm in a three wheeled funny-looking car! The rest of the night she was smiling and waving at everyone.
Did I mention shes kinda blond :p
Once again the New York Times article was mentioned which is always great to hear.
oh, and when I went to a store on Washington to buy ice, the staff saw the GURU car and instantly recognized the brand: You're with that energy drink company!
So even though were missing our other two e-cars (that we will hopefully have before the end of the Hoboken-week) we are still definitely creating a buzz in Hoboken.
Go GURU!
We started our first day in Hoboken at 6am. Bright and early.
Got a slow start.,- I guess the Hobokenians are not as early risers as I thought!
At 7.15am it got extremely busy though. We stayed mainly right next to the Train-Ferry-Bus station and handed out free drinks. People were very sleepy (not GURUed up yet).
We parked the car either across the street from the station or on the same side, right next to the entrance. We put up a GURU demo table just to create a buzz and handed out full cans of GURU.
We drove our "strongest of them all" (yes, blue car is the only "survivor" at the moment) around the city while the drinks were cooling in the two small and one big cooler. Then back to the station to greet people with GURU and hand out more and more drinks.
I went through 6 cases of EACH during the morning shift. It was just crazy: so many cool-looking young (mostly in their 30s) people going to the city. We just couldn't sit around and not have them take a GURU!
The evening shift started at 4pm and was even greater. I met up with Charlie(NJ distributor) and he scheduled us a demo inside the train station where they just had received an order of Original+Lite. They sold it there for $2.49.
Laurelle did the demo, most of the part she was right in the station and about half an hour in the store.
She says it was a good demo. She had this huge debate with a nutritionist who said that soda was better than GURU. Laurelle stepped up for our honor and explained that soda isn't organic, doesn't use naturally occurring caffeine. And that the diet-versions have "chemicals" in them and that GURU just doesn't :)
Most people liked the drink there. A lot of conductors/station staff came by to try it,-they seem to live on caffeine and said that the word is spreading about GURU!
The manager of the store was also very interested in GURU. Laurelle explained her again perfectly how much better GURU is.
She used about 125 cups. Original was the favorite, around 80% were into it. But lite was not ignored, there were several diabetics that were very glad to hear about GURU!
Not a lot of people had heard about GURU before, didn't even know what the word meant or how to pronounce it :)
As for me and Heather, we had a blast driving around and giving out GURU. We got a lot of attention. So much more than in the morning, people were all "waked up" :D
Funny story with Heather: That was her first day with GURU. I drove a with her for about 20 minutes in the beginning and when I went to set up the demo with Laurelle, i told her to just drive around. So she drives this little three-wheeled blue tiny ZAP-car and totally forgets it. Suddenly a bunch of guys start waving at her, trying to get her attention. OK boys who you are reading this, you don't know it but we girls just get very annoyed by that(when in a regular car), we just roll our eyes and think "Jerks". Finally when someone said GURU, she remembered,-OOoooohh, THAT'S why they re yelling! I'm in a three wheeled funny-looking car! The rest of the night she was smiling and waving at everyone.
Did I mention shes kinda blond :p
Once again the New York Times article was mentioned which is always great to hear.
oh, and when I went to a store on Washington to buy ice, the staff saw the GURU car and instantly recognized the brand: You're with that energy drink company!
So even though were missing our other two e-cars (that we will hopefully have before the end of the Hoboken-week) we are still definitely creating a buzz in Hoboken.
Go GURU!
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